Sarasota Dermatological Surgeon Dr. Elizabeth Callahan Partners with IT Cosmetics Co-Founder

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Sarasota, FL (PRWEB) November 12, 2014

Dr. Elizabeth Callahan, the founder and medical director of SkinSmart Dermatology® in Sarasota has been tapped by IT Cosmetics® Co-Founder Jamie Kern Lima to collaborate on the development and creation of new, state-of-the-art cosmetic concepts.

In addition to collaborating with Lima, Dr. Callahan, a nationally recognized, fellowship-trained dermatological surgeon and speaker on cosmetic dermatology, recently participated in the filming of a new IT Cosmetics infomercial in Los Angeles. Dr. Callahan has appeared in national health, beauty and entertainment magazines including Fitness, Star, Redbook, Martha Stewart Living, Oprah and New Beauty. She has been ranked as one of Castle Connolly’s “America’s Top Doctors®” by her peers every year since 2010.

“Remaining on the cutting-edge of cosmetic dermatology means my patients are getting the very latest, yet safest treatments and technology available,” said Dr. Callahan. “As a dermatological surgeon, a top cosmetic dermatological practitioner and a beauty-product advisor for Fitness Magazine I have a keen interest in discovering the best products and treatments for my patients.”

“The opportunity to work with Jamie Kern Lima and IT Cosmetics in Hollywood has been an amazing experience,” Dr. Callahan added. “The IT Cosmetics team, the film crew, the producer, the makeup artists and stylists were top-notch professionals.”

Dr. Callahan’s practice has grown from a staff of four to the current level of 30, and last year the practice engaged an additional fellowship-trained Mohs skin cancer surgeon, Dr. William Adams. SkinSmart also opened a Skin Cancer Center at its 10,000 square-foot facility at 5911 N. Honore Avenue — across from Sarasota Memorial’s Health Care Center and one traffic light from the new University Town Center mall.

SkinSmart Dermatology is the only dermatology practice from Tampa to Port Charlotte with two American College of Mohs Surgery fellowship-trained skin cancer surgeons on staff. Just 117 dermatologists in Florida have received this additional training and have been accredited as fellowship-trained Mohs skin cancer surgeons

In October, Dr. Callahan was in New York City to give a presentation on the history and advancements in cosmetic laser technology before more than 30 beauty, health, and lifestyle magazine editors attending a Tria® at-home facial rejuvenating laser event and launch. Magazines represented at the event included Cosmopolitan, Harper’s Bazaar, Glamour, Brides, Allure, InStyle, Fitness, Marie Claire, MORE, People, Redbook, Lucky, Essence, Ebony and more!

Under Dr. Callahan’s leadership, SkinSmart Dermatology has become one of the fastest-growing multi-specialty practices in the United States. She has earned a reputation as one of the best medical and cosmetic dermatologists and dermatologic surgeons in Florida with patients from Naples to Tampa.

Dr. Callahan received her medical degree from the University of Vermont. She served her post-graduate residency in dermatology at the Cleveland Clinic in Cleveland, Ohio. She completed a post-graduate fellowship in dermatologic surgery/cosmetics and Mohs skin cancer surgery at the Mayo Clinic in Rochester, MN.


About SkinSmart Dermatology

SkinSmart Dermatology was established in 2005 by Founder and Medical Director Elizabeth F. Callahan, MD, and has become one of the fastest growing multi-specialty practices in the United States. Serving Southwest Florida, SkinSmart Dermatology is currently the only dermatological practice from Tampa to Port Charlotte with two fellowship-trained Mohs skin cancer surgeons on staff. Dr. Callahan and her team of dermatology experts can be reached at SkinSmart Dermatology, 5911 N. Honore Avenue, Suite 210, Sarasota, FL 34243. Phone: 941-308-7546. Website:

*Verified by the American Society of Mohs Surgeons, Oct. 2014.

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Jaffe Adds Veteran Legal Marketing Strategist Joi Scardo

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WASHINGTON, D.C. (PRWEB) November 13, 2014

Jaffe, the leading legal marketing and PR agency, is pleased to announce that veteran legal marketer Joi Scardo has joined as a Senior Marketing Strategist. Scardo had been a strategic alliance partner with Jaffe since the fall of 2013.

“Joi’s deep knowledge of state bar ethics rules is a significant asset for our clients, particularly as rules change and vary among regions. Her strong background as a business development coach and senior marketing strategist deepens our bench of marketing services,” said Terry M. Isner, President of Marketing and Business Development at Jaffe.

A law firm marketing veteran of more than 20 years, Scardo has held in-house positions with firms ranging in size from 100 attorneys in three offices to an AmLaw 30 firm with 1,000 attorneys in 19 offices. Before her strategic alliance with Jaffe, she served as marketing director for Bradley Arant Boult Cummings LLP, an AmLaw 200 firm based in the southeastern U.S.

“Joi has been incredibly helpful to us as a strategic alliance partner since we started working together last year, and we are very happy to add her as a permanent member of the Jaffe team,” said Vivian Hood, Jaffe’s president of Public Relations.

“I have enjoyed working with my Jaffe colleagues for the past year, and am pleased to embark on this closer relationship with a remarkably talented group of legal marketing professionals,” said Scardo. “As a CMO, I hired Jaffe on more than one occasion because of their expertise, thought leadership and unrivaled client service. When I decided to become an outside marketing consultant to law firms, I knew I wanted to be associated with the professionals here. There was no other choice, as far as I was concerned.”

Named one of ExecRank’s “Top Marketing Executives in Privately Held Companies” for 2012, Scardo holds a BS in marketing from the University of Virginia. She is based in Santa Rosa Beach, Florida.

About Jaffe

Jaffe is the legal industry’s full-service marketing and public relations agency. Devoted solely to law firms, legal vendors and legal associations, the agency received a Ragan and PR Daily 2013 Ace Agency Award, a 2014 and 2013 Legal Marketing Association Your Honor Award, named by the National Law Journal as the industry’s Best Social Media Consultant in 2012 and 2013 and a Top Social Media, PR and Business Development Consultant in 2014. Jaffe prides itself on its exceptional client service and its comprehensive service offerings, including media relations, legal marketing and business development, creative services, content marketing, search engine optimization, and rankings assistance. With experienced consultants throughout the country and in Canada, the agency operates through a unique virtual office environment with experienced consultants throughout the USA and in Canada.

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WebMeUp Online SEO Software Launches Site Audit Module

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Minsk, Belarus (PRWEB) August 07, 2013

WebMeUp, a technology-focused IT startup and the company behind the same-name online SEO tools, announced this morning the introduction of brand-new WebMeUp Site Audit module. This module targets on page optimization issues, which have a great impact on overall web presence and user experience. Most importantly, WebMeUp module works really fast, generating loads of data in mere seconds, and caters for users with different levels of SEO knowledge.

*Why site audit is important?*

Do you keep your car in perfect working condition, regularly taking it to a service and listening carefully to all issues your car computer reports you on?

You need treating your site the same way, making sure it works flawlessly. Site errors and bugs can be a flag to the search engines – if a site has signs of low quality, why would Google give it high rankings?

Same is true about site users – if they encounter broken links or can’t find what they need, why would they become loyal users?

To make sure both search engines and users are enjoying their time on a site, webmasters should run regular site audit checks. In the past, only skilled SEOs could do that. Now every site owner can stay updated on their sites’ on page health by simply launching WebMeUp Site Audit module and let it quickly do its job.

“Do you know what’s great about on page aspect of SEO? Unlike with off page SEO, when you don’t control all your backlinks, you’re totally in charge of your site structure, content and coding. Thus it’s completely up to you whether your visitors will have exceptional user experience and search engine crawlers will access and index your site in a timely manner,” says Alexandra Shkalikova, Communications Manager, WebMeUp.

“Luckily, many site owners know how important on page SEO is, and they normally commission regular audits of their sites. However, they often think that site audit requires advanced SEO skills and they pay hundreds of dollars, hiring SEO companies to do that. With WebMeUp brand-new module, site owners no longer need paying for pricey site audits. They can perform them on their own – regardless of their SEO skills and at the same quality level,” sums up Alexandra.

To see how WebMeUp Site Audit module works, users can jump over to and follow visualized step-by-step instructions.

Apart from the hot-off-the-press Site Audit module, WebMeUp also has superior functionality to:

    check ranking and traffic stats,
    do keyword and backlink research,
    connect SEO and social,
    optimize landing pages,
    generate professional SEO reports,
    and more.

To see these features in action, users can sign up to WebMeUp free 15-day trial.

Like WebMeUp? Help us grow. Connect with us on on Twitter @WebMeUpSEO, Facebook and Google Plus

*About WebMeUp*

WebMeUp is full-cycle online SEO software for web promoters, SEOs, online marketers and bloggers – i.e. everyone who has a website and wants it to be seen by more people. WebMeUp users are a mixed bag: from owners of really small web projects to enterprise-level SEO agencies. How do we maintain this diversity? We have the most flexible pricing model on the SEO software market: users do not simply choose from several off-the-peg plans. Instead, they craft pricing plans of their own depending on the data volumes they need. Play around with WebMeUp pricing scale on our site or contact WebMeUp Customer Support to learn more.

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AdWhirl’s Ad Platform a Hit for iPhone Developers, Helping Many Earn Over $1000 a Day on Free Apps

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Palo Alto, CA and New York, NY (PRWEB) May 6, 2009

Only one month after officially launching, AdWhirl (formerly AdRollo) announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store.

AdWhirl’s free service allows iPhone developers to launch their applications while having full control over their ad content and keeping the flexibility of switching among ad networks. Developers have found ad revenues increase anywhere from 30% to 3x after integrating with AdWhirl’s ad platform – an effect of the diversity of ads being served as well as AdWhirl’s optimization and ad rollover technology. Furthermore, AdWhirl allows developers to cross-promote their paid applications and boost sales. As of today, developers can serve ads from AdMob, Quattro Wireless, Videoegg, Jumptap, and Mobclix, with anticipation of Millenial Media and Google’s Adsense ads coming soon.

“We’re very excited about AdWhirl’s ad platform and what it means for the mobile advertising industry. AdWhirl will help Stitcher to maximize 3rd party mobile ad revenue by providing us with the ability to choose dynamically between multiple ad campaign offerings,” said Noah Shanok, founder and CEO of Stitcher, a free mobile service for listening to on-demand radio. Stitcher is currently available on the iPhones, iPod Touch, and Blackberry.

AdWhirl has seen strong advertising revenues across popular iPhone applications.

“Since integrating AdWhirl’s ad platform into some of our more popular applications, including 5800+ Drink and Cocktail Recipes and I Say Free, we’ve seen dramatic increases in revenue – one of our free apps has been generating over $ 1500 daily,” said Ryan Chang, founder and CEO of WebWorks Inc.

About AdWhirl:

Founded in April 2009, AdWhirl is the world’s first dynamic ad platform for Apple’s iPhone, allowing developers and publishers to serve advertisements from different ad networks or create their own advertisements for cross-promotion purposes. AdWhirl’s rollover technology ensures that publishers always serve a paid advertisement when possible, optimizing ad networks’ inventory. AdWhirl offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries.

To learn more about AdWhirl, visit



Are Crosswalks Dangerous? The Jones Firms Latest Article Discusses Auto Pedestrian Accidents in Urban Areas

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Bellevue, WA (PRWEB) November 12, 2014

The Jones Firm, a personal injury law firm of Bellevue, WA, discusses the number and severity of auto pedestrian accidents that occur in crosswalks and densely populated urban areas in their most recent article.

“According to the pedestrian accident statistics gathered by the CDC, approximately 500 pedestrians are killed each year in a crosswalk. Many more are injured. This is a startling number for most to hear, as people assume that it is well-known that those crossing a street in a marked crosswalk area, or at an intersection with a lit ‘walk’ signal, have the right of way,” The Jones Firm states in their article.

While this might be true, it does not prevent there from being a significant number of crosswalk accidents each year. Factors that can contribute to an auto pedestrian accident are varied; dark crosswalks, failure of the pedestrian or vehicle to follow traffic signals, and simple failure to look before crossing or driving are all common causes of these accidents.

Unfortunately, auto pedestrian accidents often result in severe injuries. The article explains that, “The simple reason is that a pedestrian is not protected by thick steel and seat belts, with airbags to cushion the impact. A pedestrian has nothing to protect them. This makes a pedestrian extremely vulnerable to very serious personal injuries.”

The Jones Firm explains that this, along with a general unfamiliarity with laws surrounding pedestrian accidents by most city-dwellers, means that the assistance of a personal injury attorney will be invaluable for those injured.

Anyone that has recently been injured in an auto pedestrian accident, or simply wants to know what to do if they are involved in one should certainly read through the available literature that The Jones Firm provides.

About The Jones Firm:

Lead by Dax Jones, J.D., The Jones Firm is a Bellevue-based personal injury law firm, representing clients throughout Washington. The Jones Firm responds to their clients’ needs with a client-focused approach and an unyielding determination to exceed their clients’ expectations.

The Jones Firm

400 108th Avenue NE Suite 209

Bellevue, WA 98004

Phone: 425.372.7900

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How Businesses Can Use Keywords to Improve Search Engine Optimization: Shweiki Media Printing Company Presents a Must-Watch Webinar

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Austin, TX (PRWEB) August 08, 2013

These days, running a business without an online presence is the equivalent of delivering pizzas using a horse and buggy. Sure, technically it’s possible, but one will start out vastly behind the curve, and any customers acquired will only see the business as a novelty operation. Of course, one would be hard-pressed to find a small business team that didn’t understand the Internet’s importance, and consequentially improving one’s Google SEO (search engine optimization) has become crucial for business success. Here Shweiki Media teams up with Alicia Lawrence, Content Coordinator for WebpageFX, to present a free, must-watch webinar sharing an overview of keywords, providing an explanation of what keywords entail and how to use them efficiently.

What is a keyword?

When a search engine user wants to locate a particular piece of information, they input information in as a query. That query then scours the net-sphere matching up with resulting keywords. From a business perspective, a keyword is anything that one would imagine the customer searching for.

How many keywords are necessary?

It’s recommended that a business (depending on size) use about three keywords per page, and it’s very important to consider keyword variation as well, considering synonyms, plurals, etc.

Long Tail Keywords

One should make sure they’re not only getting visitors, but that they’re getting the right kind of visitors—ones that will convert. Every site should have an ultimate goal, whether it’s to get customers to sign up for a newsletter, buy a product, or spend a particular amount of time reading info over on the page. These goals are known as conversions. Long tail keywords, then, are specific keyword phrases that improve conversions. For example, if one was searching to buy a new car and decided they wanted a Ford, they’d probably type “Ford” into a search engine. Then, perhaps, they decide that they want a Ford Mustang, since they have type of car currently and really enjoy it. Then, they’d enter “Ford Mustang” into the search engine. But maybe, after all that searching, one decides that instead of buying a new car, they’ll just refurbish their current one. Then one would search for “2009 Ford Mustang parts.” It’s at the point now where one knows exactly what they want to buy. That specific search term–2009 Ford Mustang parts–would qualify as a long tail keyword, because it’s going to result in a higher conversion rate.

Long tail keywords are detailed, so the user imputing them knows exactly what they’re looking for and is likely to participate when one’s matching product/service comes up in a search. What one needs to know, however, is how to find these certain searchable keyword phrases.

Keyword Discovery

All keyword searchability starts in one’s Google analytics page, where Google has designed analytics to directly help the user improve their SEO. Multiple reports are available that show business owners (from organic search) exactly what people are searching for, and what queries have been entered that eventually turn into conversions on a site.

Google Search Suggestions

That said, one important strategy is to design keywords around Google search suggestions. One simply goes to their chosen search engine, starts typing a potential keyword, and lets Google’s drop down menu project the most typed inputs. Once one definitely knows what others are looking for, they can build their keywords around the most popular inputs.

Competitor Keyword Analysis

When finding different competitive keyword analysis, there are two excellent sites that one can employ: and Semrush can be described as a more complete comprehensive tool, but one could praise Open Site Explorer for its back-linking technology. (Back-linking is reverse engineering a keyword by finding out what term one’s competitors are using to link from.)

KOB Ration (Keyword Opposition to Benefit)

After one discovers one’s competitors’ analysis, the next step is choosing one’s online battle. If a competitor has a certain keyword (or long tailed keyword) monopolized, then one probably wouldn’t want to use that exact keyword in their marketing strategy. One should compare the opposition to the benefit of that keyword and use the ones that are both most doable and most efficient.

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible, whether printing magazines or anything else. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out, follow us @ShweikiMedia and “like” us at


Brown SEO Launches New Advanced SEO Service in the Wake of Googles Revised Guidelines

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Quezon City, Philippines (PRWEB) August 08, 2013

Until recently, link building strategies were the key to search engine optimization. To improve their rankings, organizations primarily sought to increase the number of high quality sites that linked back to their page. But, just when webmasters thought they had that all figured out, Google has gone ahead and changed the rules.

The search engine giant recently revised its guidelines for increasing rankings to suggest that what counts now is the user experience on a site. In order to improve their rankings, companies now need to provide valuable content on a quality site that users will want to share. With this in mind, Brown SEO, a firm that develops advanced SEO strategies, has launched a new service to help companies maintain and increase their ranking momentum.

Brown SEO is focused on providing the best SEO in the Philippines, and created its new service for social media outreach and optimized onsite usability to help companies foster greater user engagement on their online properties. It utilizes major social media signals rather than link development to optimize websites, making them Google Penguin and Panda ready.

Floyd Gumpal Buenavente, owner of Brown SEO Philippines and an SEO expert Philippines, says, “Google’s new guidelines are creating a whole new world online and forcing organizations to really rethink their search marketing strategies. Our new service will help companies smooth their transition from a link building mindset to one that’s centered on the user experience.”

Buenavente believes as an SEO consultant Philippines is on its way to becoming an SEO capital of the world. For online reputation management Philippines companies frequently turn to Brown SEO for its direction. Its new service will help these companies create a Panda and Penguin-proof plan to rank highly on the top search engines and be successful in the evolving social media marketing environment.

Organizations that are interested in SEO outsourcing Philippines can visit: for more information.

About Brown SEO

Brown SEO is a Philippines-based SEO/SEM firm that devises search strategies for diverse organizations. The company specializes in SEO, SEM, Social Media Optimization, Online Reputation Management and Google Local Search Optimization campaigns that deliver results for clients. Brown SEO was founded by Floyd Gumpal Buenavente an SEO/SEM specialist that hails from Manila. He graduated from the University of the Philippines Cebu College with a Bachelor of Arts in Mass Communication.

Adsense Adds Twitter Photo Sharing

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San Francisco, CA (PRWEB) May 12, 2009

With becoming popular around the globe, has been a pioneer in allowing users to monetize their Twitter accounts. Linkbee started off by offering users multiple options to monetize short URL’s and has paid out over $ 25,000 since its inception back in 2008. As of today, Linkbee has happily announced the launch of Twitter Photo Sharing directly on

“Competitors such as have experienced solid recent growth mainly because of Twitter, so it’s no coincidence that we are targeting Twitter users with our latest developments,” says Aleks Dugonjic, co-founder of Linkbee’s Photo Sharing technology allows users to post photos to their Twitter accounts directly on the website. In addition, Linkbee has given users two options in monetizing these photos; first being the standard interstitial before the photo page loads, and the second allows users to place their Google Adsense code directly on the page where the photo resides.

“We are moving into an age where webmasters, bloggers and even tweeters need to be rewarded for their work. The user is our concern and it only makes sense that they get a piece of the pie,” says Chris Pavlovski co-founder of The photo page holds two ad spots, a 468×60 banner above the main photo and a 300×250 rectangle beside the photo. The user gets the banner spot using Google Adsense while Linkbee will use the rectangle spot for handling their costs. In order to maintain the integrity of the photo sharing program, Linkbee will not allow both interstitials and banner sharing simultaneously. was developed by JMG – Jolt Media Group and founded by both Chris Pavlovski and Aleks Dugonjic. The website receives over 1 million hits daily and is the pioneer in monetizing short URL’s and photos for Twitter.


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Docstoc Enables Payments for User Generated Content; Users Make Money for Putting Documents Online

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Santa Monica, CA (PRWEB) May 14, 2009

Docstoc, the premier online community for finding and sharing high-quality, professional documents, came out of public Beta today and announced it is offering contributors an opportunity to make money by uploading their documents to

By simply signing up for the DocCash program (, and by leveraging Google’s AdSense API, Docstoc users can earn recurring, passive income anytime someone clicks on the Google Ads that run alongside their documents.    

“We are very excited about DocCash. We appreciate and rely on our community of contributors and believe they deserve to share in our AdSense revenues,” says Jason Nazar, CEO and Co-Founder of Docstoc. “We also recognize that, in times like these, extra income goes a long way.”

Despite the slowing economy, Docstoc has seen tremendous growth in recent months as more and more individuals and businesses are leveraging as a fast, easy and free way to promote themselves and to find useful content, including legal forms, sample business plans and resume templates. And now, with DocCash, entrepreneurial stay-at-home moms, students and the recently unemployed, can make some money on the side – perhaps for a family dinner out or to pay off some of that credit card debt – just by uploading their documents.

Docstoc is also releasing its Platform API, which offers developers an easy and powerful way to upload, preview and manage documents on their websites as well as access the extensive Docstoc documents library. Several partners are already utilizing the API, including PRWeb, Lizzer, Manuals Mania and B2itech.

In addition, the Company is unveiling an updated home page designed to serve as a resource for discovering the most topical and notable documents breaking in the news.

About Docstoc:

Docstoc is the premier online community to find and share professional documents. Docstoc provides the platform to upload and share documents with the world, and serves as a vast repository of legal, business, financial, technical, and educational documents that can be easily searched, previewed and downloaded for free. Docstoc facilitates the sharing and promotion of documents across the web and has popularized the use of embedding documents throughout the blogosphere and mainstream media.

Docstoc was founded by Jason Nazar and Alon Shwartz in 2006. The site launched in November 2007 and now shares over 3,000,000 documents publicly.


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Backlinks Announces 10% Discount on All Orders from August 01 to August 31

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Canada (PRWEB) August 08, 2013, one of the leading guest posting service providers in Canada, has announced 10% discount on all the orders placed for a limited period from August 01 to August 31, Use coupon code “AUG10”. is one of the best guest posting service providers in Canada with more than ten years of experience in producing high quality guest posting, and digital marketing. The company has now announced 10% discount on all its packages for a short period of 5 weeks, starting from August 1.

Log on to Guest Posting Canada to check out all niche guest posting packages.

Clients interested in availing this discount offer can just visit their website and place an order for one of the packages online. They offer niche guest posting services in all verticals ranging from automotive, fashion, home, and tech to law, shopping, business, travel, and more.

Speaking about the efforts the team has been putting in, the Managing Director of the company stated “Through our hard work and extensive research, we strive to become one of the global leaders in guest posting services and online marketing. We care for the websites of our clients and that’s why we believe in more hard-work and research to find out only the blogs that have a strong reputation on Internet and negligible chances of causing a negative impact in the eyes of Google.”

As for the prices, they offer 5 unique guest posts (550 words) at a highly competitive price of $ 150. Depending upon the volume, clients get to enjoy bulk discounts too,

When inquired about their aim, the MD of the company said – “We aim to make it simple for our clients to obtain high quality back-links from only the relevant websites. We pay all our attention towards generating back-links that are only from relevant sources, as these are the powerful back-links that primarily help a website a long way in achieving better SERP ranking.”

Clients looking forward to countering Google’s latest update that focuses on high quality articles can seek the services of to experience the difference.

Furthermore, he invited all prospective clients to take advantage of the exclusive discount deals currently being offered to the customers for two weeks.

About is a digital marketing company with more than a decade’s experience in producing high quality content and guest posting services.

Log on to for more info.

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